Lifecycle Automation
Campaigns that watch for a signal, then send themselves.
A cart sits abandoned, a trial nears expiry, a customer goes quiet — real behavior triggers the segment, the sequence and the send, without anyone remembering to schedule a campaign.
Lifecycle Flow
RUNNINGBehavior Trigger
Cart abandoned
Segment
High-intent
Sequence
3-step flow
Send
Email + SMS
Convert
Order placed
No campaign to schedule — the behavior fires the trigger, and the rest runs on its own.
Active Sequences
LIVEWelcome Series
4 steps · Email
Cart Abandonment
3 steps · Email + SMS
Win-back
2 steps · Email
Always on
Three sequences, always watching, never stale.
Each sequence runs independently once its trigger fires — a welcome series for new sign-ups, a recovery flow for abandoned carts, a win-back window for customers who've gone quiet. Nobody has to remember to send anything; the behavior does it for them.
Coverage
The behaviors we build triggers around.
Every sequence starts with a real signal from your store, site or CRM — not a fixed send date on a calendar.
What's included
Lifecycle email & SMS
Behavioral triggers
Segmentation & personalization
Frequently asked questions
What platforms do you actually build these automations on?
It depends on what you're already running. For ecommerce that's usually Klaviyo or a similar email/SMS platform connected straight to your store; for B2B it's often HubSpot or ActiveCampaign layered on top of your CRM. We build within the platform you have (or help you pick one) rather than pushing a single tool regardless of fit — the automation logic matters more than the interface it runs in.
How is this different from the CRM automation you offer?
CRM automation is about what happens to a lead once they're in your pipeline — scoring, routing, rep assignment. Marketing automation is customer-facing: email and SMS sequences triggered by behavior, often before a lead or deal record even exists. The two frequently share a trigger (a form fill can start both a sales follow-up and a nurture sequence), but they solve different halves of the same handoff.
How many sequences does a typical setup include?
Most first builds start with three to five core sequences — usually welcome, cart or lead abandonment, and a win-back window — mapped to whichever behaviors happen most often in your data. We'd rather get those tuned and actually converting before adding more, instead of launching ten sequences at once that nobody has time to watch.
Let's build the system
Ready to see what your business looks like fully connected?
A 30-minute call to map your current systems and where automation would actually move the needle.