Every dollar, traceable to a conversion.

It depends on the goal. Most lead-gen accounts start with Search campaigns built around tightly grouped keyword themes, then add Performance Max once we have enough conversion data for it to optimize against. Display and YouTube come in when there's a remarketing or awareness goal, not by default.

There's no fixed minimum, but the budget needs to be large enough to generate a meaningful number of clicks in your industry's CPC range — otherwise there isn't enough data to optimize against. We'll size a realistic starting budget with you during onboarding based on your keywords' actual cost per click, and we don't promise specific rankings, cost or conversion numbers up front — those depend on your market, offer and site.

We install Google Ads conversion tags (directly or via Google Tag Manager) for the actions that matter — form submits, calls, purchases — and verify they're firing correctly before we scale spend. Where useful, we also set up offline conversion imports so leads that close in your CRM days later get attributed back to the right campaign and keyword.