Shopify · Sports & Recreation E-commerce
Laguna Fin Co.
A Shopify storefront for a swim fin brand, with a full shop, custom fins configurator and community content.
Shopify
lagunafin.com
The challenge
Laguna Fin Co. needed a Shopify storefront that could sell a configurable product — custom fins — alongside a standard shop, without the configurator feeling bolted on to a stock theme.
What we built
- Shop, Custom Fins and community content sections
- Full-bleed lifestyle photography and video
- Cart and account flows built on Shopify
Outcome
The brand now runs its shop, custom-fins configurator, and community content from one Shopify storefront, with full-bleed lifestyle photography and video carrying the selling.
Let's build the system
Ready to see what your business looks like fully connected?
A 30-minute call to map your current systems and where automation would actually move the needle.